mo4ch:> adidas and FIFA Mobile combine to create new smart sole for an interactive experience | Mo4ch News

The two organisations have teamed up to create a unique opportunity for ballers and gamersHave you ever wanted to be physically involved with the FIFA video game?It's now possible with adidas teaming up with Google and EA Sports to create adidas GMR - an interactive experience for users between the real and virtual worlds.A smart Jacquard Tag, powered by Google, fits into the GMR insole which can be inserted in any adidas shoe. The advanced technology is designed to measure physical movements that footballers make - such as passes, shot power, distance, speed and accuracy.Editors' PicksThis data is part of the adidas GMR program can be uploaded to the smartphone video game FIFA Mobile to help complete challenges and unlock rewards.It will also help users to improve their Ultimate Team Overall (OVR) and allow them to be placed on global leaderboards.The more interaction from a user with the adidas GMR program in real life will mean the better their Ultimate Team becomes in FIFA…