mo4ch:>Kim Kardashian to rename her ‘Kimono’ shapewear amid cultural appropriation outcry | Mo4ch News

Reality TV star and business mogul Kim Kardashian West says she is searching for a new name for her soon-to-be launched Spanx-like underwear brand after she ignited a firestorm online for attempting to trademark ‘kimono.’In the age when people are so easily offended by a mere hint at cultural appropriation, celebrities and brands exercise extreme caution to avoid the trap of marketing something that might chip away at their carefully crafted image – at least in theory. In practice, they are often accused of being tone deaf in their business and advertising, whether it’s Katty Perry or Gucci, or in this case, the ubiquitous reality TV mega-star Kim Kardashian West.Also on rt.com‘Ignorant’ Kim Kardashian’s Kimono underwear brand slammed by JapaneseKardashian West announced on Monday she would be renaming her shapewear brand ‘Kimono’ after massive online backlash. Saying that she opted for the initial name “with the best intentions in mind,” the ‘Keeping Up With The Kardashians’ star add…