mo4ch:>Israeli beer companies brew controversy with Gandhi-themed bottles | Mo4ch News

An Indian activist group is up in arms after Israeli beer makers used a caricature of Mahatma Gandhi as part of a marketing campaign, arguing the brewers have turned the anti-booze crusader into a mascot.Created jointly by the Malka Brewery and Negev Beers, both based in Israel, the controversial bottle was included in a box set meant to commemorate Israel’s 71st Independence Day. The set features different historical figures on different types of beer, including a cartoon image of Gandhi decked out in shades and a tie-dye shirt.Eby J. Jose, chairman of the Kerala-based Mahatma Gandhi National Foundation, said the image made a “mockery” of the independence leader, and filed written complaints to both Indian Prime Minister Narendra Modi and his Israeli counterpart Benjamin Netanyahu, hoping to see legal action against the brewers.“The act of labeling the liquor bottle [with] his name and image was down right despicable and deplorable, to say the least,” Jose wrote in the letter to the …