mo4ch:>‘Radical feminism’ or overdue reform? UK bans ‘harmful gender stereotypes’ in ads (DEBATE) | Mo4ch News

Published time: 15 Jun, 2019 00:15 The UK has officially banned “harmful gender stereotypes” in advertising over concerns it could contribute to societal inequality. But is this political correctness run amok, or long-overdue reform?The UK Advertising Standards Authority has banned “harmful gender stereotypes” likely to cause “serious or widespread offense” from all ads in a ruling that takes effect Friday. The rule springs from a 2017 review that found absorbing gender stereotypes through advertising could limit people’s potential and play a part in “unequal gender outcomes.”Complaints will be dealt with on a case-by case basis, examining the “content and context” to assess whether the rule had been broken, as using non-offensive gender stereotypes – such as women shopping, or men doing work around the house – is still OK under the new rules, as is using stereotypes to subvert expectations.Also on rt.comUK standards agency BANS ‘sexist’ ad featuring completely clothed female mechanicS…