mo4ch:>Unfit for CrossFit, is Facebook heading for a fall? | Mo4ch News

Until now, users complaining and closing their Facebook accounts have mainly been private individuals, but could the platform’s recent public rejection by CrossFit spell the beginning of the end for the social media giant?For the past two decades, the California-based firm CrossFit has hawked an intensive fitness regimen and built a chain of training centers around it, earning the loyalty of millions of customers. CrossFit understood the value of platforms like Facebook and Instagram in targeting its audience, building up a devoted following and keeping them engaged.Yet, instead of appealing to the blandest possible consensus opinions – the safe, default choice of most image-conscious companies – CrossFit actively infused its social media messages with an actual ideology. Its publications and pronouncements on weightlifting and workouts regularly reference libertarian politics, dovetailing with those of the company’s irreverent president, Greg Glassman.Also on rt.comFitness brand Cros…