mo4ch:>Free pics turned into ads: Wikipedia outraged as North Face brags of site exploit | Mo4ch News
Clothes brand North Face has bragged about scoring free ads and top Google rankings by swapping scenic photos on Wikipedia for pictures of their clothes and calling it a “collaboration.” Wikipedia says their site was “defaced.”The outdoor-wear outlet North Face let the world know they had gamed the free internet encyclopedia in an surprisingly honest video on Tuesday.We photographed our brand in several adventurous places, then we switched the Wikipedia photo for ours.While you might imagine the company would want to keep their guerrilla ad campaign quiet, or that they would at least feel a slight tinge of shame for co-opting a public information tool to enrich themselves, in their epicly soundtracked celebratory video they instead present themselves as genius entrepreneurs and adventurers for coming up with the idea.We hacked the results to reach one of the most difficult places: the top of the world’s largest search engine, paying absolutely nothing just by collaborating with Wikipe…