mo4ch:>Ain't 'lovin' it': McDonald's loses 'Big Mac' trade mark battle in EU | Mo4ch News

The European Union Intellectual Property Office ruled on Tuesday that US fast food giant McDonald’s has failed to prove “genuine use” of the Big Mac trademark as a burger or restaurant name. The ruling takes effect immediately.The case was brought before the regulator two years ago by an Irish restaurant chain called Supermac’s. It accused McDonald’s of “trademark bullying” and wanted to prevent the giant of trademarking the terms “Big Mac” and “Mc” in some instances in Europe. Both fast food restaurants sell burgers and fries.Also on rt.comMcMaggots: Woman finds wriggling larva in McDonald's ketchup dispenser (VIDEO)McDonald’s said that it intends to appeal the decision and is confident it will be overturned.“We are disappointed in the EUIPO’s [European Union Intellectual Property Office – Ed.] decision and believe this decision did not take into account the substantial evidence submitted by McDonald’s proving use of our BIG MAC mark throughout Europe,” a McDonald’s spokesperson …