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Concerns over World Cup gambling ads

By Lydia Thomas
You and Yours, Radio 4






22 June 2018









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Image caption

Harry Kane (second right) scored twice for England in their Group G victory against Tunisia

Almost every ITV-screened World Cup commercial break broadcast on ITV contains gambling advertisements, BBC research shows.Radio 4's You and Yours programme found that most ad breaks in the matches so far contained at least one gambling advertisement, sometimes two.Gambling firms said they too have concerns about how many gambling messages there are during live sport.They say this will not change though, until the government changes the law.Gambling commercials can be shown after the watershed at 9pm or during live sports fixtures.


Betfred, Skybet, Betfair, BetVictor, Paddy Power, Bet365, William Hill, Ladbrokes and Coral are the biggest advertisers in the commercial breaks this World Cup.The research analysed 11 games broadcast on ITV, each game contained six ad breaks. 62 of the 66 …