Tinder users could be in for a shock this month when Prime Minister David Cameron shows up on their feed. He has joined the dating app to encourage young people to vote in the EU referendum, amid fears many aren’t registered – ironically due to Tory reforms.
Swipe right, or swipe left? This is the question facing Brits on June 23, when the country votes on whether to ‘leave’ or ‘remain’ in the EU.
However, hundreds of thousands of voters have been deleted from electoral rolls due to Tory government changes to the registration system.
Having narrowed his potentially pro-EU support base, Cameron is now embarking on a seemingly desperate attempt to encourage young people to register to vote before the June 7 deadline.
His Tinder campaign mirrors a similar project in the US this year which matched users with presidential candidates.
Surveys suggest up to two-thirds of under-25s will back the ‘remain’ campaign, meaning they could be crucial to the PM winning the referendum.
Cameron met senior figures from tech firms such as Facebook and Twitter last week as part of an electoral registration drive.
“He seemed fairly clued up,” a source at the meeting told the Times.
“His presence showed the government desperately wants to rally the tech community and use our skills.”
Downing Street will also enlist the help of LadBible – a popular humour website for young men in the UK.
Tinder is expected to work with Bite the Ballot, a youth campaign group which includes Google and BuzzFeed.
Bite the Ballot plans to host a “generation drive” on June 1, which will encourage young people to talk to family members about the referendum.
Source: RT UK