NOTHING says “Sydney” quite like an ostentatious number plate.
Peter Tseng would know; the eccentric billionaire collects them, and has just forked out a record-breaking $2.45 million for plates bearing the single digit “4”.
The sex toy entrepreneur and wine collector put his hand up when bidding reached the $1 million mark at auction in Sydney on Monday night, leaving it there until an underbidder known as “Ray” dropped out, Fairfax Media reports.
Mr Tseng was seen arriving at the Shannons auction house in his red Ferrari, which bears the number “2” license plates he previously bought for $750,000.
He also owns number “1” plates registered in Hong Kong, and NSW plates that spell out “ONE” registered to his Mercedes, according to reports.
The latest edition to his collection has been passed down by some of Australia’s most well-known business identities, from Aussie Home Loans founder and executive chairman John Symond— who proudly displayed the number “4” on his Rolls Royce— to Brett Whiteley art dealer Steve Nasteski.
Finally, software entrepreneur Steve Shelley bought the 1901-registered plates last year, only to make a $1.6 million-plus profit at last night’s auction in a transaction that put Sydney’s property market to shame.
Mr Tseng, who made his fortune in the adult toys industry, is portrayed as a cat-stroking, pipe-smoking eccentric in the documentary film Red Obsession, which tracked the dramatic impact of the Chinese elite’s obsession with Bordeaux on the dramatically fluctuating price of French wines.
He is quoted in the film saying: “When I was younger, I prefer sex. As I get older, I prefer wine.”
Originally published as Number plate sells for $2.45 million