The 23-year-old has attracted interest from the Premier League as well as his homeland, but the Serie A champions will make the first move to sign him
Juventus are ready to offer €40 million plus bonuses for Fiorentina striker Federico Bernardeschi, Goal understands.
The Serie A champions are looking to invest in their attack in the close-season and have targeted Bayern Munich’s Douglas Costa, while Patrik Schick’s €25m move from Sampdoria is expected to be confirmed.
They are set to add winger Bernardeschi to their team as well, who has convinced director Giuseppe Marotta to enter negotiations with an initial offer. Although the Viola have set an asking price of €50m, Massimiliano Allegri’s side are looking to narrow the gap with bonuses.
The two sides do not have a great relationship, but the presence of the 23-year-old attacker’s agent, Beppe Bozzo, could smooth talks.
Bernardeschi is contracted to Fiorentina until June 2019, but is not interested in signing a new contract with the club he joined at the age of nine.
The Italy international, who scored 11 goals in 32 Serie A appearances for Fiorentina, has also attracted interest from Inter and Chelsea.