Since her groundbreaking release of the Spring/Summer athleisure line of Ivy Park in April, Beyonce has decided to follow up with a more casual Autumn Winter collection of the recently launched clothing line. The new pieces add texture and color to the affordable line launched with London retailer and owner of Topshop Sir Philip Green.
Athleisure meets edgy outerwear
The new collection transitions out of summertime workout clothes and training wear into cozy pieces such as a winter cap, a bomber jacket, a baggy denim jumpsuit and hoodies to keep ladies comfy in the cool weather to come. The short video to accompany the fall campaign released at the end of September on Instagram displays a variety of clips including one of the singer rehearsing with dancers for the memorable water splashing performance of one of her newest songs “Freedom” from album “Lemonade” which features rap artist Kendrick Lamar. Other special moments with daughter Blue Ivy and husband Jay-Z are quickly glimpsed in the video as well. In the video, she reveals personal thoughts to keep her in an energetic mood while rehearsing for concerts. She envisions someone she loves to push through exhaustion. The “Formation” songstress also spills a detail or two on how she maintains stamina while practicing those dance moves and melodic notes to our favorite up-beat tunes.
For the woman who doesn’t mind a good sweat
Queen Bey created her line with the intention of introducing attire that represents the look of a strong, persevering fashion-forward woman without incorporating the ‘make it into a smaller size and add a prissy color’ marketing method that most workout wear for women has leaned toward. Keeping her promise, she brings a non-form fitting style, a bolder logo and camouflage, a print known to represent strength, to her garments.
The new additions to the line come after a successful Spring launch on Topshop’s website. There were so many customers rushing to purchase items from the line that it caused issues at checkout for some. The brand faced accusations that its Sri Lanka factory team of several female employees were working under conditions familiar in sweatshops because they weren’t getting paid enough to buy a pair of Ivy Park leggings costing $144. Contrary to the allegations, the workers’ were paid $6.17 daily, two times more than the minimum wage of $2.68.