(Reuters) – The Indian cricket board said it had received interest from Facebook Inc (NASDAQ:) and Twitter Inc for media rights to the popular Indian Premier League (IPL) Twenty20 cricket tournament.
The social media companies are among a host of other firms including Star India Pvt Ltd, Amazon.com Inc (NASDAQ:), Reliance Jio and ESPN Digital Media that have shown interest in acquiring media rights for the annual tournament.
The bids for the rights – for 2018 onwards – are expected by Oct. 25.
Cricket is the most popular sport in India and teams in the IPL count Bollywood stars and major conglomerates such as Reliance Industries as investors.
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